LIONSGATE+
Executed a comprehensive international digital marketing strategy with activity across always-on organic social, influencer, paid social/media, publicity, and events for title-based campaigns and brand marketing initiatives.
Creative agency: Ralph London
Performance Highlights
Follower Growth
(September 2022 - February 2024)
Instagram: 33k to 52k (+58%)
Facebook: 36k to 47k (+31%)
TikTok: 4k to 65k (+1,525%)
Twitter/X: 7.5k to 9.1k (+21%)
YouTube: 2.3k to 19k (+726%)
2023 Performance
(January - December 2023)
Total follower growth of 188k (+111%) across platforms.
1.8k posts with 323M impressions, 185M video views, and 10.8M engagements.
Instagram: +55% followers, +95% impressions, +19,452% engagements
TikTok: +1,068% followers, +3,835% video views, +1,129% engagements
YouTube Strategy Overhaul
(June 2023 - February 2024)
Follower growth: 9k to 19k (+111%)
Engagements: 27k to 425k (+1,495%)
Video views: 23.4M to 25.7M (+10%)
Hit milestones of 25M organic, 123M total lifetime video views.
Video Content Highlights
LIONSGATE+ Originals - It Girls
Outlander - Ceilings
Nacho UK Screening Event
Power x Power Book II: Ghost
The Great - Gillian Anderson
Shining Vale - Anti-Valentine
Outlander S7 Premiere Red Carpet
The Great S3 Press Junket
Content + Copywriting Highlights
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The Great S3 Key Art
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Outlander Gallery Photos Collab
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Multi-Title Memes
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The Great BTS
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Outlander S7 Wrap
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Power Book II: Ghost S3 Memes
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Party Down S3 Meme
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Blood of My Blood Announcement
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Outlander Reactive QT
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Power Book II: Ghost Twitter Alert
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2023 BAFTAs Reaction
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Power Book II: Ghost S3 BTS
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Outlander Event Ticket Preview
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Power Book IV: Force First Look
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Men in Kilts S2 Date Announce
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Outlander S7 GIF
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Outlander Reactive QT
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Outlander S7 Gallery Photos
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The Great S3 Now Streaming
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The Great S3 Carousel Ad
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The Great S3 Influencer Activation
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Outlander S7 Memes
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The Great S3 Captcha Meme
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Power Universe Infographic
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Multi-Title World Book Day
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The Great S3 Memes
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Outlander S7 Hiatus
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Brand Awareness - Outlander
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Brand Awareness - Period Dramas
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Brand Awareness - Thrillers
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Brand Awareness - Power Universe
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Brand Event Ticket Giveaway
A Night of Uncensored Entertainment
An immersive event that brought the LIONSGATE+ Life Uncensored campaign to life for tastemakers, influencers, press, and partners for one night only in London.
Provided creative input, digital asset management, show IP and branding expertise, and copywriting punch-ups across all digital, print, and production elements. Managed event videography, social media coverage, and influencer guest list and content output on the night.
Creative agency: adam&eveDDB + event production: Creative Giants
Videography: Ralph London
Creative input on images to align with Publicity and talent approvals.
Creative input on cocktail ingredients and names to better fit show IP.
Copywriting of all menu item names to align with show IP.
Creative directed content capture by Ralph London.
